Benefits of Mobile Marketing
Immediacy – Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
Affordability – No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
Distribution – Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
Response Rate/Effectiveness –
The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.
Personal /Targeted – Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
Mobility/Reachability – Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
Interactivity – Provides the ability to reach customers ‘on-the-go’ and create highly effective two-way communication.
Marketing Campaign Integration – Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.
Quantifiable – Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized.
WOW Factor – The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences.
Viral Potential – The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you.