6 Ways Mobile Marketing Helps Restaurants Bring In More Customers
By Jason Brick
Restaurants have always relied on print coupons to bring in more diners and increase their profits. In the digital age, your restaurant can leverage mobile marketing to bring in even better results.
1. Customer Coupons
According to industry service website, RestaurantReport.com, mobile coupons are seeing a 1,000% higher buy rate than print coupons, at a fraction of the cost. Better yet, text coupons require none of the print and layout costs associated with traditional ones. Set up a rotation of different kinds of offers to snare different kinds of buyers.
- Buy one, get one free
- Get a side item free with purchase of an entree
- Percentage off entire order
- Discount on purchases over a dollar amount — like $5 off purchases over $25
2. Timed Delivery
You can increase response rate by sending your message at key times. Between 11 am and noon, people are deciding where to go to lunch. Your text message can become the deciding factor. The same goes for 4 pm to 5 pm, when people are deciding where to have their after-work drinks.
3. Loyalty Programs
Repeat customer rewards (the equivalent of punch cards), and company announcements, can be part of your mobile marketing message. Again, electronic delivery means no printing and layout costs, making the program much less expensive and far more efficient. Automated systems can also send personalized loyalty offers — like a free dessert coupon on someone’s birthday.
4. Focused Marketing
By formatting your coupons and other offers so that customers have to respond to activate them, you’ll be armed with an updated list of the people who engage with your mobile marketing. These people are the ones who will give you your best return — information marketers spend millions of dollars on every year to learn.
5. After Hours Presence
A sign on your website and store front can post your restaurant’s QR code for potential customers even when nobody’s “at home.” Better yet, set up a small projector to cast the QR code onto your window, as part of an attractive display.
6. Customer Communication
Making your mobile marketing a two-way street can give your campaign an even better response. A simple satisfaction survey can help your customers feel listened to, and foster a sense of ownership and belonging. A highly effective way to involve your customers is to ask them which coupon they would most like to see — then send it out an hour before the lunch rush.
Own a restaurant and looking to use text messaging to market to your customers? Contact us today by clicking here.