Mobile Sites, Mobile Apps, Mobile Landing Pages

Posts made in October, 2013

By in Mobile Marketing, QR Code Marketing, sms Marketing | 0 comments

Immediacy – Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds. Affordability – No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.  Distribution – Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising. Response Rate/Effectiveness – The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail. Personal /Targeted – Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience. Mobility/Reachability – Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day. Interactivity – Provides the ability to reach customers ‘on-the-go’ and create highly effective two-way communication. Marketing Campaign Integration – Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact. Quantifiable – Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized. WOW Factor – The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences. Viral Potential – The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to...

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By in Mobile Landing Pages, Mobile Sites | 0 comments

Over the past few months we’ve had the pleasure of working with mobile designers from across the globe who’ve helped us gather valuable insights into what works best when developing premium mobile websites. Below is a list of tips and best practices to take into consideration when building premium mobile websites for clients in various industries:   1. KISS – Keep it Short and Sweet Your premium mobile website should be easier to use and contain less information than your desktop site. Eliminating unneeded graphic elements from your site is usually an effective way to optimize its display on a mobile device. Our research shows that the top 4 things mobile web users are looking for on a mobile site is: Phone number, Hours of Operation, Quote/Discounts/Offers, Company Location. So Keep it Short and Sweet and give your users what they want, quickly and easily!   2. Give users the option of visiting the standard site It’s always best practice to link your mobile site to your business’s desktop site to give the end-user an option of which site they prefer to browse.   3. Use a separate mobile theme Often we see that designers get caught up in trying to replicate a customer’s desktop site. In most cases this is not always the best route to take. Using a customer’s logo and color scheme is usually the best way of keeping your customers “brand” consistent with their mobile site, but there is no rule of thumb that says it has to be an exact match. In fact the opposite is true. We notice that the best premium mobile sites are the ones that take the best “elements” from the desktop sites and convert them to work on mobile.   4. Minimize the use of images It’s always important to only use the images your mobile site needs to get its message across. Logos, backgrounds and icons are an exception, but you should try an avoid using images as space filler, as most of the time these images won’t display the way you think they will on a mobile site. Always keep into consideration your image file sizes as you want to ensure you don’t use large images that may slow down your premium mobile...

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By in Mobile Marketing, Mobile Sites, Restaurants | 0 comments

When it comes to mobile engagement, the hungry are leading the way. That according to new data out from SinglePlatform at Constant Contact. Researchers found that restaurants lead the way for mobile searches; in fact, 81% of mobile consumers have conducted a search for a restaurant via their mobile device. More than 90% have searched for a restaurant via web browser (prior 6 months), according to the study. Perhaps even more important, three-quarters of these searchers say they make dining decisions based on search results. “The results of this survey clearly indicate the need for restaurants to ensure that their menu information is up to date across all online platforms,” said Wiley Cerilli, vice president and general manager, SinglePlatform. “Consumers are searching for new restaurants more than they are any other industry. When you take into consideration that 80 percent of consumers think it’s important to see a menu before they dine at a restaurant, restaurants stand to tremendously benefit in managing their menus wherever consumers see them.” Other interesting findings include: • iPhone users are most likely to conduct a restaurant search via smartphone • 84% say they’ll look at multiple restaurant results before making a decision • 80% say it’s ‘important to see’ menus before dining • 70% say it’s important for restaurant menus to be mobile friendly “Eighty-four percent of smartphone owners look at more than one online menu when they are making a dining decision. Moreover, 62 percent are less likely to choose a restaurant if they can’t read the menu on their mobile device,” said Kristen Garvey, vice president of marketing, Chadwick Martin Bailey. “The math is simple – it’s no longer okay to ignore your online and mobile presence. If a restaurant’s online menu is updated and available on mobile, it has a distinct step-up over competition in terms of conversion.” Still not sure that mobile marketing will bring clients to your Restaurant? Not sure where to start with your mobile website? Call us at 514 578 8873 for a free consultation or get your free report about about mobile marketing Chadwick Martin Bailey and Constant Contact collaborated on the report. Article by by Kristina...

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