Long gone are the days of placing an advertisement in the Sunday paper, hoping to reach the masses. In the instant information world of today, a website is a must-have for any company looking to seriously market to their target audience. Traditional websites are good. However, in order to cater to mobile users, every business needs a mobile-friendly website. Mobile websites also offer mobile-specific features like being able to click on a number and call it or location mapping that provides directions straight to your handheld device.
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A mobile app, or a software application for mobile devices that centers around your company, has become almost essential for success in today’s business world. In fact, some studies indicate that a majority of mobile users use apps more often than they access the Internet. This means if you are only using a traditional website as a marketing tool, you may be missing out on a large portion of your target audience.