Understanding Mobile Consumer Behavior
Here are a few Info-graphics from Google that describe mobile consumer behavior. Most notable:
- 94% of the people who own smartphones look for local information on their smartphones;
- 90% of those people take action as a result;
- 66% visit the business, either in-store or online, after a local search;
- 35% make purchases on thei smartphone;
- 96% research a product or service on their smartphone;
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