Google Offers – Mobile Coupons & Mobile Vouchers
Google Offers debuted in Portland, Oregon in 2011 with offers saving customers from 50 to 90 percent on visits to coffee shops and book stores, according to WebProNews.com. Today, Google Offers continue to be very popular with these types of independent retailers, but they’ve also branched out to include other business niches. Savings on spa services, fitness offers and activities like laser tag and game arcade admission are popular Google Offers, according to Lifehacker. Google Offers can be a dynamic part of any small business marketing campaign and it is especially powerful as a mobile marketing tool.
Google Offers is a service similar to Groupon and LivingSocial that allows for special deals to be delivered directly to customers. However, Google has a number of advantages over their competition, i.e. search, Maps, Place Pages, and the Android OS, just to name a few. With so many people using their smartphones as a primary way of staying connected, mobile marketing via Google Offers has tremendous potential. It can draw the customers to your business who are already on the go, in motion and ready to buy.
Google Offers are delivered directly to users’ mobile phones using their location information. For example, if a user is shopping at a department store and chooses an item using Google Wallet, they can be informed about a nearby deal on that item via a Google Offer popup notification. If the deal is enticing enough, it could route that buyer away from the competition and toward your store or website. Here’s how to get started with Google Offers, according to their page:
2. Create an Offer
Google will help you to decide ideal pricing and the terms and duration of your deal. They’ll assist you in designing an ideal offer that’s perfect for your business, product or service. When you enter your billing information and payment method for Google business services like AdWords or Offers, remember that you can reap additional benefits by using a credit card that has a rewards program. The best small business credit cards from AMEX offer rewards back on all of your purchases.
3. Run Your Offer
When ready, your offer will be featured on the Google website as well as in emails to Google Offer members. Most importantly, it will also be sent via the Google Offers mobile app to local shoppers who are in the market for businesses, products and services just like yours. Using location services on their smartphones, your offer will be shown to the optimal customers who are most likely to be ready to make a purchase.
4. Get Paid
Google will pay you for customers who buy your offers soon after the offer has run. Google takes care of the payment processing so that you can focus on getting to know the new customers that are finding your business.
5. Cultivate Repeat Customers
From here, it’s up to you to turn the customers you pulled in through Google Offers into lifetime clients. Emphasize customer satisfaction above all else with these brand new buyers. Nurture these relationships so that customers tell their social network good things about you and continue to come back to your business again and again.