Mobile Sites, Mobile Apps, Mobile Landing Pages

Restaurants

By in Mobile Sites, Restaurants | 0 comments

Everyone in the restaurant industry knows that your menu is your most important marketing tool. What’s on your menu – whether it’s online, a brochure in the mail or regular foot traffice – will either convince potential customers to walk into your restaurant … or keep walking.

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Restaurant Menu Design Tips

Restaurant Menu Design Tips

By in Restaurants | 0 comments

You already know the feeling you want your menu to convey—it’s how you want your customers to feel when they walk in your restaurant. Are they in for a comforting experience, an adventurous one, a sophisticated meal or a darn good pizza? Give your menu the look that enhances that flavor.  Match Menu Style to Restaurant Style Your menu is an extension of your restaurant brand. If someone sees your menu in the window or online, they should get an accurate sense of what your establishment will be like, too. If the interior of your restaurant is sleek and modern, choose a clean design with a contemporary feel. You might pair an elegant, stylized restaurant with a black and white menu with script fonts. Family friendly environments frequently favor designs with warm tones—brown, yellow, red—and sans-serif fonts. As you browse through the Restaurant menus, you can save as many templates as you like.      Know Your Needs Make a list of all the menus you will need. Most restaurants have a separate menu for each service (breakfast, lunch, dinner) plus drink menus, happy hour, kids menus, and dessert. What page size will be appropriate for each of these menus? Do you want a flat sheet, folded, or will it insert into a cover? Defining your menu needs in advance saves you time and effort, and lets you tackle all your menus at once so everything is up to date. MustHaveMenus offers Design Sets for a coordinated brand experience.    Design for Sales Menu Engineering is the process of organizing your items for maximum profitability. It’s an extensive topic, but here are some quick tips: Take advantage of reader eye patterns. Customers will start reading at the upper right quadrant, so your most popular items or specials should be placed there to promote sales. Group items logically so customers don’t need to search hard to make a selection. Specialty collections, such as vegan or gluten-free options, are now commonly offered as a separate section or menu. Highlight your signature dishes (not more than 3 items per section) with icons or another visual cues. Upsell items—drinks and desserts—should be on separate menus or table tents. Put your daily specials on one sheet...

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By in Restaurants | 0 comments

Teaming up with other businesses may seem counterintuitive—after all, don’t you want all of your customers’ attention to be on you? But partnering with another company is actually a great way to build your business and expand your customer base. The secret lies in which businesses you choose to partner with. Naturally, if you own a gourmet burger restaurant, you wouldn’t want to team up with another gourmet burger restaurant. That wouldn’t help either of you—in fact, it might even hurt your business. Instead, you want to end up with a partnership that’s mutually beneficial. Look for businesses that do what you can’t or reach customers you don’t. The key is to expand your customer base by tapping into a market you didn’t previously have access to. It’s also important to make sure that any business you team up with fits in with your brand. A family-friendly dinner spot wouldn’t want to partner with a business that’s known for catering to the late-night college crowd. Be sure to think about how you could give your customers more value. Partner with someone who can help your current customers or bring in new customers. How do you translate this knowledge into a winning strategy for your restaurant? Here are a few ways you can partner up with other businesses to grow your own business.   Host community events. Bar crawls and block or neighborhood parties are a great way to band together with businesses in your area to bring out more customers. People may be more likely to visit you if they also plan to visit other businesses in the area.   Become the company’s official caterer. Does your restaurant offer catering? Then there are plenty of options for you to partner with other businesses. Wedding venues, party venues, and bars that don’t serve food may be looking for an official caterer to provide meals for guests. You’ll have a reliable source of business and great exposure among potential customers.   Support each other on social media. It’s important to show that you’re a part of your community, and it’s easy to do so on social media. When local businesses share each other’s statuses and tweets, they’ll increase their audience.   Offer...

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