Mobile Sites, Mobile Apps, Mobile Landing Pages

QR Code Marketing

By in Mobile Marketing, QR Code Marketing, Restaurants | 0 comments

By Jason Brick Restaurants have always relied on print coupons to bring in more diners and increase their profits. In the digital age, your restaurant can leverage mobile marketing to bring in even better results. 1. Customer Coupons According to industry service website, RestaurantReport.com, mobile coupons are seeing a 1,000% higher buy rate than print coupons, at a fraction of the cost. Better yet, text coupons require none of the print and layout costs associated with traditional ones. Set up a rotation of different kinds of offers to snare different kinds of buyers. Buy one, get one free Get a side item free with purchase of an entree Percentage off entire order Discount on purchases over a dollar amount — like $5 off purchases over $25   2. Timed Delivery You can increase response rate by sending your message at key times. Between 11 am and noon, people are deciding where to go to lunch. Your text message can become the deciding factor. The same goes for 4 pm to 5 pm, when people are deciding where to have their after-work drinks. 3. Loyalty Programs Repeat customer rewards (the equivalent of punch cards), and company announcements, can be part of your mobile marketing message. Again, electronic delivery means no printing and layout costs, making the program much less expensive and far more efficient. Automated systems can also send personalized loyalty offers — like a free dessert coupon on someone’s birthday. 4. Focused Marketing By formatting your coupons and other offers so that customers have to respond to activate them, you’ll be armed with an updated list of the people who engage with your mobile marketing. These people are the ones who will give you your best return — information marketers spend millions of dollars on every year to learn. 5. After Hours Presence A sign on your website and store front can post your restaurant’s QR code for potential customers even when nobody’s “at home.” Better yet, set up a small projector to cast the QR code onto your window,  as part of an attractive display. 6. Customer Communication Making your mobile marketing a two-way street can give your campaign an even better response. A simple satisfaction survey can help your...

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By in QR Code Marketing | 0 comments

Quick response codes have been around for a few years now and the popularity of them is rapidly growing. More and more they are popping up in magazine ads, billboards, and even TV commercials. We have thought of some inexpensive ways you can take advantage of QR codes in marketing your business.

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By in Mobile Marketing, QR Code Marketing, sms Marketing | 0 comments

Immediacy – Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds. Affordability – No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.  Distribution – Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising. Response Rate/Effectiveness – The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail. Personal /Targeted – Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience. Mobility/Reachability – Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day. Interactivity – Provides the ability to reach customers ‘on-the-go’ and create highly effective two-way communication. Marketing Campaign Integration – Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact. Quantifiable – Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized. WOW Factor – The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences. Viral Potential – The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to...

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