Mobile Sites, Mobile Apps, Mobile Landing Pages

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By in Mobile Sites | 0 comments

Pricing is one of the most powerful – yet underutilized – strategies available to businesses. Illustrating the power of pricing, using data from the National Restaurant Association and Deloitte Restaurant Industry Operations Report, if full-service restaurants raised their prices by just 1%, and demand remained constant, on average their operating profits would roughly increase by 17%.1 Just as important, price is a key attribute that consumers consider before making a purchase.

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By in Mobile Sites, Restaurants | 0 comments

Everyone in the restaurant industry knows that your menu is your most important marketing tool. What’s on your menu – whether it’s online, a brochure in the mail or regular foot traffice – will either convince potential customers to walk into your restaurant … or keep walking.

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Restaurant Menu Design Tips

Restaurant Menu Design Tips

By in Restaurants | 0 comments

You already know the feeling you want your menu to convey—it’s how you want your customers to feel when they walk in your restaurant. Are they in for a comforting experience, an adventurous one, a sophisticated meal or a darn good pizza? Give your menu the look that enhances that flavor.  Match Menu Style to Restaurant Style Your menu is an extension of your restaurant brand. If someone sees your menu in the window or online, they should get an accurate sense of what your establishment will be like, too. If the interior of your restaurant is sleek and modern, choose a clean design with a contemporary feel. You might pair an elegant, stylized restaurant with a black and white menu with script fonts. Family friendly environments frequently favor designs with warm tones—brown, yellow, red—and sans-serif fonts. As you browse through the Restaurant menus, you can save as many templates as you like.      Know Your Needs Make a list of all the menus you will need. Most restaurants have a separate menu for each service (breakfast, lunch, dinner) plus drink menus, happy hour, kids menus, and dessert. What page size will be appropriate for each of these menus? Do you want a flat sheet, folded, or will it insert into a cover? Defining your menu needs in advance saves you time and effort, and lets you tackle all your menus at once so everything is up to date. MustHaveMenus offers Design Sets for a coordinated brand experience.    Design for Sales Menu Engineering is the process of organizing your items for maximum profitability. It’s an extensive topic, but here are some quick tips: Take advantage of reader eye patterns. Customers will start reading at the upper right quadrant, so your most popular items or specials should be placed there to promote sales. Group items logically so customers don’t need to search hard to make a selection. Specialty collections, such as vegan or gluten-free options, are now commonly offered as a separate section or menu. Highlight your signature dishes (not more than 3 items per section) with icons or another visual cues. Upsell items—drinks and desserts—should be on separate menus or table tents. Put your daily specials on one sheet...

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By in Restaurants | 0 comments

Teaming up with other businesses may seem counterintuitive—after all, don’t you want all of your customers’ attention to be on you? But partnering with another company is actually a great way to build your business and expand your customer base. The secret lies in which businesses you choose to partner with. Naturally, if you own a gourmet burger restaurant, you wouldn’t want to team up with another gourmet burger restaurant. That wouldn’t help either of you—in fact, it might even hurt your business. Instead, you want to end up with a partnership that’s mutually beneficial. Look for businesses that do what you can’t or reach customers you don’t. The key is to expand your customer base by tapping into a market you didn’t previously have access to. It’s also important to make sure that any business you team up with fits in with your brand. A family-friendly dinner spot wouldn’t want to partner with a business that’s known for catering to the late-night college crowd. Be sure to think about how you could give your customers more value. Partner with someone who can help your current customers or bring in new customers. How do you translate this knowledge into a winning strategy for your restaurant? Here are a few ways you can partner up with other businesses to grow your own business.   Host community events. Bar crawls and block or neighborhood parties are a great way to band together with businesses in your area to bring out more customers. People may be more likely to visit you if they also plan to visit other businesses in the area.   Become the company’s official caterer. Does your restaurant offer catering? Then there are plenty of options for you to partner with other businesses. Wedding venues, party venues, and bars that don’t serve food may be looking for an official caterer to provide meals for guests. You’ll have a reliable source of business and great exposure among potential customers.   Support each other on social media. It’s important to show that you’re a part of your community, and it’s easy to do so on social media. When local businesses share each other’s statuses and tweets, they’ll increase their audience.   Offer...

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10 Mobile Website Tips for Real Estate Agents

10 Mobile Website Tips for Real Estate Agents

By in Mobile Landing Pages, Mobile Sites, Real Estate Agents & Brokers | 4 comments

Today, there is no question about it-every real estate agent not only needs a website, but they also need a mobile friendly website that is completely accessible by their mobile audience.  Traditional websites were built to perform on desktop computers; not small mobile devices with far less processing power and tiny screen sizes. How many people do you know who surf the web these days on their mobile devices? You probably answered a lot.  What happens when they come across your site and it takes forever to load? They leave.  What happens when your site does load and it has been sized to fit the screen and is too small to read?  They leave.  What happens if your site has that fancy flash movie you love so much and they are using an iPhone?  They leave because the iPhone can’t display flash movies. Because so many people use their cell phones to find information online, you NEED to make sure that when a mobile user finds your website that they have the best possible experience.  That can only happen when you have provided them with a website that is tailored to work with their phones. You may be wondering exactly how to create a mobile-friendly version of your website. How do they work? What content should be added? What content should be left off?  What’s the best way to go about the actual design? There are a lot of questions that need to be answered if you want to have a reliable, fully-functioning mobile website that will help you reach a wider target audience. Below, you will find 10 mobile website tips that can help ensure that your website will always be accessible to your mobile customers and potential customers: 1. Only Give Them the Content They Need – When creating a mobile website, the first thing you should do is determine what content you will include. So you have to ask yourself “what type of information will mobile users be looking for when visiting my website?”  Usually, when people visit local business websites while on the go, they’re looking for basic information such as your address, phone number, email address and things like that. Don’t overcrowd your mobile site with a...

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