Mobile Sites, Mobile Apps, Mobile Landing Pages

Posts made in May, 2014

By in Mobile Sites | 0 comments

Pricing is one of the most powerful – yet underutilized – strategies available to businesses. Illustrating the power of pricing, using data from the National Restaurant Association and Deloitte Restaurant Industry Operations Report, if full-service restaurants raised their prices by just 1%, and demand remained constant, on average their operating profits would roughly increase by 17%.1 Just as important, price is a key attribute that consumers consider before making a purchase.

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By in Mobile Sites, Restaurants | 0 comments

Everyone in the restaurant industry knows that your menu is your most important marketing tool. What’s on your menu – whether it’s online, a brochure in the mail or regular foot traffice – will either convince potential customers to walk into your restaurant … or keep walking.

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Restaurant Menu Design Tips

Restaurant Menu Design Tips

By in Restaurants | 0 comments

You already know the feeling you want your menu to convey—it’s how you want your customers to feel when they walk in your restaurant. Are they in for a comforting experience, an adventurous one, a sophisticated meal or a darn good pizza? Give your menu the look that enhances that flavor.  Match Menu Style to Restaurant Style Your menu is an extension of your restaurant brand. If someone sees your menu in the window or online, they should get an accurate sense of what your establishment will be like, too. If the interior of your restaurant is sleek and modern, choose a clean design with a contemporary feel. You might pair an elegant, stylized restaurant with a black and white menu with script fonts. Family friendly environments frequently favor designs with warm tones—brown, yellow, red—and sans-serif fonts. As you browse through the Restaurant menus, you can save as many templates as you like.      Know Your Needs Make a list of all the menus you will need. Most restaurants have a separate menu for each service (breakfast, lunch, dinner) plus drink menus, happy hour, kids menus, and dessert. What page size will be appropriate for each of these menus? Do you want a flat sheet, folded, or will it insert into a cover? Defining your menu needs in advance saves you time and effort, and lets you tackle all your menus at once so everything is up to date. MustHaveMenus offers Design Sets for a coordinated brand experience.    Design for Sales Menu Engineering is the process of organizing your items for maximum profitability. It’s an extensive topic, but here are some quick tips: Take advantage of reader eye patterns. Customers will start reading at the upper right quadrant, so your most popular items or specials should be placed there to promote sales. Group items logically so customers don’t need to search hard to make a selection. Specialty collections, such as vegan or gluten-free options, are now commonly offered as a separate section or menu. Highlight your signature dishes (not more than 3 items per section) with icons or another visual cues. Upsell items—drinks and desserts—should be on separate menus or table tents. Put your daily specials on one sheet...

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