Mobile Sites, Mobile Apps, Mobile Landing Pages

Posts made in September, 2013

By in Mobile Marketing, Mobile Sites, Restaurants | 0 comments

A couple vacationing in your city are looking for a great place to eat dinner. Since they aren’t sure what their options are, they turn to their smart phones and run a Google search for nearby restaurants. Not only do they get a listing of all the eateries in the area, but they also see an offer for 10 percent off dinner at the restaurant you happen to own. With a single tap, the couple claims the offer and heads to your place for some amazing food.

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Google Offers – Mobile Coupons & Mobile Vouchers

Google Offers – Mobile Coupons & Mobile Vouchers

By in Mobile Marketing, Mobile Sites, Restaurants | 0 comments

Google Offers debuted in Portland, Oregon in 2011 with offers saving customers from 50 to 90 percent on visits to coffee shops and book stores, according to WebProNews.com. Today, Google Offers continue to be very popular with these types of independent retailers, but they’ve also branched out to include other business niches. Savings on spa services, fitness offers and activities like laser tag and game arcade admission are popular Google Offers, according to Lifehacker. Google Offers can be a dynamic part of any small business marketing campaign and it is especially powerful as a mobile marketing tool.  Google Offers is a service similar to Groupon and LivingSocial that allows for special deals to be delivered directly to customers. However, Google has a number of advantages over their competition, i.e. search, Maps, Place Pages, and the Android OS, just to name a few. With so many people using their smartphones as a primary way of staying connected, mobile marketing via Google Offers has tremendous potential. It can draw the customers to your business who are already on the go, in motion and ready to buy. Google Offers are delivered directly to users’ mobile phones using their location information. For example, if a user is shopping at a department store and chooses an item using Google Wallet, they can be informed about a nearby deal on that item via a Google Offer popup notification. If the deal is enticing enough, it could route that buyer away from the competition and toward your store or website. Here’s how to get started with Google Offers, according to their page: 1. Go to https://www.google.com/offers/business 2. Create an Offer Google will help you to decide ideal pricing and the terms and duration of your deal. They’ll assist you in designing an ideal offer that’s perfect for your business, product or service. When you enter your billing information and payment method for Google business services like AdWords or Offers, remember that you can reap additional benefits by using a credit card that has a rewards program. The best small business credit cards from AMEX offer rewards back on all of your purchases. 3. Run Your Offer When ready, your offer will be featured on the Google...

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5 Ways a Mobile Website Can Help Your Restaurant

5 Ways a Mobile Website Can Help Your Restaurant

By in Mobile Marketing, Mobile Sites, Restaurants | 0 comments

If you own a restaurant, then you understand the importance of marketing, and of pleasing your customers. These days, a large (and growing) number of your customers access the Internet through their mobile devices. Sure, they can access your traditional website in this way . . . but that doesn’t mean they can read the site’s content or navigate through the site on those small mobile screens. Therefore, if you truly want to please all of your customers, you really should have a mobile website. Need some convincing? Here are five ways a mobile website can help your restaurant: Mobile search. Studies show that mobile users most often use their mobile devices to search for local businesses while they are out and about. Having a mobile website is pertinent to making your restaurant’s information accessible to that sector. Ordering. Your restaurant’s mobile website will be much different than a traditional website, but it will still have some of the same features – a menu and a link to order, for example. As more and more people use their mobile devices as their sole means of accessing the Internet, it is important that you provide for them a way to order online. Coupons and special deals. Offering discounts to your mobile site visitors is a great way to bring in more business, and can also help expand your Internet presence. The competition. Face it: the need to cater (no pun intended) to the web audience is not going to go away. As a matter of fact, it is only getting stronger. Beginning in the late nineties, businesses realized the importance of having a website, if they wanted to stay relevant. The mobile web is just a natural progression of things, and you will need to use it if you are to stay relevant. Consider this: there are plenty of restaurants around you taking advantage of this new marketing opportunity. Can you afford not to keep up with the competition? GPS. You can easily integrate a GPS feature into your mobile website in order to guide customers straight to your door. Your traditional site can’t do that, can it? As you can see, there are a number of compelling reasons for...

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