Mobile Sites, Mobile Apps, Mobile Landing Pages

Posts made in June, 2013

QR code marketing

QR code marketing

By in Mobile Marketing | 0 comments

QR codes are “barcodes” that can be read by any digital imaging device, such as a camera on a smartphone. They were originally developed in the automotive industry by Toyota in order to easily track car components. However, as cameras have become a standard component in most mobile phones, the advantage of these codes in other areas has become apparent.

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Top 5 Benefits of Mobile Apps

Top 5 Benefits of Mobile Apps

By in Mobile Apps, Mobile Marketing | 0 comments

A mobile app, or a software application for mobile devices that centers around your company, has become almost essential for success in today’s business world. In fact, some studies indicate that a majority of mobile users use apps more often than they access the Internet. This means if you are only using a traditional website as a marketing tool, you may be missing out on a large portion of your target audience. You’ve probably heard about mobile applications, but are not sure if they are the right fit for your business. To help you understand the benefits a mobile app can bring, here are some of the top benefits of using mobile apps to grow your business:

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Top 5 Benefits of Text Messaging Marketing

Top 5 Benefits of Text Messaging Marketing

By in Mobile Marketing, SMS Marketing | 0 comments

Text messaging marketing involves sending text messages to mobile users who have opted-in to your mobile subscriber list. The basic premise is to remind consumers your company exists, which leads to repeat sales and customer loyalty. Mobile phone users keep their phones near them at all times and they love to receive and send text messages. The key to text messaging marketing involves providing a discount, a free item, or something else that the consumer finds valuable. But how does text message marketing actually help small business owners? Here are 5 of the top benefits a text message marketing campaign can bring: 1. Get Instant Sign-Ups From Customers Text message marketing is a great way to establish an instant connection with your customers and potential customers. By getting consumers to opt-in to your mobile list, you now have permission to communicate with them via text messages to offer coupons, content, and information. 2. Consumers WANT What You’re Offering By opting-in to your list, consumers are giving you their permission to stay in touch. Studies show that many consumers want to receive special offers on their mobile devices from the businesses they like doing business with. Just make sure your messages are useful, timely, and valuable in order to keep unsubscribes down. 3. Text Messages are Opened and Read Instantly Consumers today love to text! Approximately 95% of text messages are opened and read; better yet, these messages are instantly delivered. They are also quick, concise, and easy to read. So they’re the perfect way to really get in front of your target audience. 4. You Can Say a Lot With a Little Text messages do not have to be long to achieve their desired result. In fact, your messages can only contain 160 characters if you want to fit everything within one text message. Furthermore, consumers today like to receive short, quick messages due to their busy lives – so keep them short and simple for the best results. 5. Text Message Marketing is Cost-Effective Text messaging is quick, easy, and concise. Even better, it is also cost-effective compared to direct mail since no paper or postage costs are used in their transmission. Furthermore, the cost to send text messages is very...

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Top 5 Benefits of Mobile Websites

Top 5 Benefits of Mobile Websites

By in Mobile Marketing, Mobile Sites | 0 comments

Long gone are the days of placing an advertisement in the Sunday paper, hoping to reach the masses. In the instant information world of today, a website is a must-have for any company looking to seriously market to their target audience. Traditional websites are good. However, in order to cater to mobile users, every business needs a mobile-friendly website. Mobile websites are formatted to be accessed by mobile handheld devices such as iPhones, Tablets, Androids and the Blackberry; they load faster and make it easier for mobile users to find what they need. Mobile websites also offer mobile-specific features like being able to click on a number and call it or location mapping that provides directions straight to your handheld device.

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Top 5 Benefits of Mobile Marketing

Top 5 Benefits of Mobile Marketing

By in Mobile Marketing | 0 comments

Mobile marketing is a broad term for marketing to consumers via their mobile devices. Text messaging, mobile web sites, mobile apps, and QR codes are the most popular forms of mobile marketing being used today. Due to the fact that more and more consumers are purchasing mobile phones, it is the perfect way to put your business in front of your local target market. Mobile marketing can benefit your company with cost-effective advertising, increased ROI, instant accessibility, and higher ad responses. Here are 5 benefits of mobile marketing for small businesses: 1.Mobile Marketing is Here to Stay Mobile internet usage is expected to exceed desktop internet usage soon. Furthermore, mobile users keep their mobile devices within arm’s reach 24 hours per day 7 days per week. These two facts alone show just how much of a major player mobile is to the marketing world; and it’s not expected to decline anytime soon. 2.Mobile Marketing Increases ROI Generally speaking, mobile marketing is much less expensive than most traditional advertising methods. However, it is one of the most direct forms of marketing in existence today; mobile marketing allows businesses to reach out to their customers and potential customers right on their mobile devices. Because of this, the response rates to mobile advertising and marketing are usually higher than other methods. Therefore, the return on investment (ROI) is usually higher. 3.Reaching the Masses is Made Easy The viral and social nature of mobile marketing can help your business quickly reach the masses. People are quick to share information about your products, services, and company with their family, friends, and associates. The best part is that this does not require any additional marketing efforts on your part. 4.Consumers Respond More Often Mobile marketing generates a higher response rate than most other methods. Obviously, this is due to the fact that consumers spend a great deal of time on their mobile devices; so it’s the perfect way to connect with them to make special offers, coupons, and discounts.   5.Mobile Marketing is TARGETED Mobile marketing puts you right in front of your local target audience. Whether it is text message marketing, mobile apps, or a mobile-friendly website, mobile marketing can be targeted in a way that...

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